Pengaruh Likuiditas dan Profitabilitas Terhadap Nilai Perusahaan Retail Yang Terdaftar di BEI Periode 2018 - 2022

This study aims to test and examine how the effect of Liquidity and Profitability on Firm Value both partially or simultaneously. This study uses secondary data in the form of financial statements obtained from the official website of the Indonesia Stock Exchange. This research method uses quantitative research methods with data processing using Microsoft Excel and SPSS version 25 Programs. Based on the results of data analysis, the independent variables, namely liquidity as measured by Current Ratio (CR) and profitability as measured by Return On Asset (ROA) and the dependent variable, namely firm value as measured by Price to Book Value (PBV). The results of this study are (1) Liquidity has no significant effect on Firm Value; (2) Profitability has a significant effect on Firm Value; (3) Liquidity and Profitability have no effect together on Firm Value with a Coefficient of Determination of 10,5% and the remaining 89.5% is influenced by other variables besides the variables used in this study.